Old Edge logo.
New ENVE logo.
New logo and name fail. The logo straight up looks like a tribal tattoo, and Enve will never sound as hardcore as Edge.
The reason for the name change is another fail.
"Trademark issues in Europe have been problematic for the three year-old company. Founder Jason Schiers said, “When we started the company three years ago, we were focused mainly on gaining a foothold in the domestic market. We were Engineers, Designers and Cyclists, and frankly, we didn’t consider checking for trademark registrations outside of the U.S. Obviously our reputation overseas has outgrown this mindset and it has become an issue recently.""
Better start buying all those Edge branded components you can, because who wants a tribal tattoo on their seat post, stem, fork, bar, or hoops.
Images and new site at envecomposites.com.